Vans Launches Flagship Store in Sandton City

(Johannesburg, 23 July 2024) – Vans officially launched its
latest flagship retail innovation on 20 July—a new store in Sandton City that expands the brand’s 3.0
concept. Building on the success of its previous location within the same centre, this move to a new
space marks an evolution in the brand’s journey and showcases a bold leap in bringing together community, creativity, and cutting-edge experiences.

The store’s unique design reflects Vans’ heritage, while also pushing the boundaries of a traditional
retail environment—with separate areas devoted to Skate, MTE (Made for The Elements), Life &
Style, Vans Premium and Seasonal Stories, the brand has created pockets of immersive experiences
that showcase the best of what Vans has to offer.

In addition, the flagship store will break new ground
as the first Vans store to carry skate hard goods that cater to skaters at every level. Skaters will be
able to find decks, trucks, wheels, and more from renowned global brands that have—until
now—been notoriously difficult to find in Johannesburg.

The event showcased Vans’ commitment to collaborating with local artists and skaters,

giving them a platform to share their talents and connect with a wider audience.

Some highlights included a mural painting by Njabulo Hlophe inspired by local landmarks, a station for
creating art on skate decks led by Njabulo, skate-themed treats, mystery discounts on Vans gear (with
some lucky attendees winning up to 100% off their purchase), and an appearance from the Vans
South Africa skate team.

The opening of Vans’ flagship store isn’t just about a new physical space, but about creating a hub for
the local skate, fashion and creative community—one that celebrates Vans’ core values and
Johannesburg skate culture.