When Volcom was founded in 1991, it was the first company to combine surfing, skateboarding and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released “Alive We Ride” in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty years later, with the release of “True To This”, Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, “ True To This” is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.
Volcom would like to invite you to join us for the South African premiere tour of “True To This”. The tour kicks off in Durban at Upstairs on the 5th March and then moves down to Cape Town where it will be shown at The Pit on the 7th March. Ice cold Coronas will be on hand to quench your thirst and Volcom will be providing snacks on the evening. Following the movie screening at The Pit, Volcom will hosting a best trick event on the mini ramp with cash and booze up for grabs!
‘True To This’
A feature film celebrating America’s First Boarding Company premieres on March 1, 2014
Check out the trailer: